Category
Google Updates
Tracking core updates, ranking changes, and algorithm behavior directly from Google Search.
2 articles in this category
Read The Decentralization of Search Analytics: Google Search Console Introduces "Platform Properties"
6 min read
The Decentralization of Search Analytics: Google Search Console Introduces "Platform Properties"
Google launches Platform Properties to bridge the gap between search intent and social media apps. Learn how to verify your social handles and track query-level clicks.
Read HCU Recovery Roadmap: Beyond the Algorithm
12 min read
HCU Recovery Roadmap: Beyond the Algorithm
The Helpful Content Update changed the rules. It's no longer just about optimizing against a set of guidelines, but actually delivering undeniable brand equity and user value.